Taking CRM to a Higher Power through Interactive Relationship Marketing

In an era of fragmenting media choices and heightened expectations for timeliness and relevance, customers are increasingly assuming control of their relationships with marketers. This is rewriting the rules for

Smarter selling through continuity marketing : An introduction to continuity marketing 20 interesting things to do with Augmented Reality The 10Ps of Ecommerce Taking CRM to a Higher Power through Interactive Relationship Marketing
  • Latest News
  • Channel News
  • Video News
  • 0
  • 1
  • 2
prev
next

Barbour By Mail Generates More Revenue Online with Full-service Site Search from

SLI Systems announced today that Barbour By Mail , the online retail site for one of the Queen’s favourite clothing brands, Barbour casual clothing, has improved the accuracy of its site search results with SLI’s full...

Read more

PlayNetwork producers of unrivalled media experiences for the world’s top brands

The small town campaign that is making soundwaves across the nation maurices reaches an estimated one fifth of the population of the US maurices Small Town Sound National Band Search  ...

Read more

Whistles Implements Merret

Reinvented fashion brand picks Retail Assist’s supply chain solution as part of an IT infrastructure project to enable its independent statusCutting-edge fashion retailer, Whistles, has contracted with Retail Assist to help deliver an entire IT infrastructur...

Read more

Footwear retailer, Pavers Shoes, steps out with new hardware from J2

York-based Pavers Shoes, one of the UK’s leading comfort footwear specialists, has upgraded its point-of-sale hardware.  The company, recently designated one of Europe’s Top 500 Retailers, has invested in the latest and most powerful PC...

Read more

White Stuff turns to Retail Assist

Award-winning fashion and lifestyle retailer White Stuff, which was named Draper’s ‘Retailer of the Year’ in 2009 and was rated as one of the Sunday Times ‘Top 100 Companies to Work For’, has become the latest ...

Read more

Delivering Legendary Customer Experience

Eighty percent of companies believe they deliver a superior customer experience but only eight percent of their customers agree, so says the Harvard Business School. Well, now a new consultancy has launched in the UK market, de...

Read more

ASOS selects Merret from Retail Assist to support growth

The UK's largest independent online fashion and beauty retailer ASOS , has selected Retail Assist’s Merret supply chain solution to replace its core buying and merchandising systems.  The new system covers product creation, purcha...

Read more

Global event leader Soccerex keeps on the ball with smartFOCUS marketing softwar

smartFOCUS, a global provider of multi-channel marketing software, has been selected by Soccerex for email marketing and marketing campaign management across Europe, South America and Asia ....

Read more

Post-a-Rose.com enjoys the sweet smell of success with Options Mail Order

Post-a-Rose, the online florist company based in the Isle of Man, has selected OPTIONS supply chain system for its back office system.  The OPTIONS solution is used for order and customer management as well as for marketing a...

Read more

The World Famous East India Company re-launches with Smurfit Kappa

The East India Company, one of the worlds’ oldest and best-known brand names has returned to the UK high street with a range of luxury foodstuffs and products, 153 years after it ceased trading in 1857....

Read more

10 things you need to know about Facebook

With the release of The Social Network this week, retelling the story of Facebook, Experian Hitwise looks at just how popular the world’s biggest social networking site really is. While a number of statistics will b...

Read more

Clothing prices rise for first time since 1990s

The price of clothing and footwear have risen for first time since early 1990s, according to official figures, raising the fear that the era of cheap imports from the Far East is over.The Office for Nationa...

Read more

Sainsbury’s reports 48% surge in eyelash sales

Sainsbury’s reports 48% surge in eyelash sales with double impact of Halloween and X Factor glamour. Sainsbury’s sales of false eyelashes soared by 48% year on year last week in the run up to Halloween, reflecting the trend set by X Factor hopefuls Katie Waissel and Cher Lloyd.  Sales p...

Read more

Debenhams launches its online Personal Shopping Bo

Just in time for the busy party season, Debenhams announces its free in-store Personal Shopper service can now be booked online, for the first time ever. The online booking service makes it easy for customers to choose the store, date and time of their Personal Shopping appointment, all...

Read more

UK has the second largest online economy in the wo

The UK has the most developed internet economy in the world with the largest online e-commerce market per person, researchers have found. Online business is worth £100bn a year with internet revenue making up 7.2 per cent of our gross domestic product (GDP). The UK also has the second larg...

Read more

Social networks increase traffic sent to online re

Social networks are sending nearly 13% more traffic to online retailers this year than last year, according to Experian Hitwise, the online competitive intelligence service. The company's analysis, taken from their latest report "Getting to grips with Social Media" reveals that social networking sites accounted for 11.6% of all UK ...

Read more

MultiChannel Marketing Article features

TEN PS OF ECOMMERCE

The 10Ps of Ecommerce

In July 1995, Amazon.com shipped its first book (Douglas Hofstadter's Fluid Concepts and Creative Analogies) and online retail, as we know it, began. A mere 14 years later, Amazon's sales in the first quarter ended March 31, and net income...


When complexity can become unprofitable

When complexity can become unprofitableFinding the best households to mail a specific offer to remains one of the greatest challenges for direct marketers. In the struggle to find these households, list strategies have become increasingly complex - in...


20 interesting things to do with Augmented Reality

Don't act too surprised if, some time in the next year, you meet someone who explains that their business card isn't just a card; it's an agumented business card. You can see a collection and, at visualcard.me, you...


Turned on and topped up

Turned on and Topped up Everyone that endured the recent recession has different experiences and stories to tell and mine began around June of 2009. As an avid home shopper, it has never been a surprise for me to open up my...


Cloud picture

Benchmark Print and Design

  As marketing communications become evermore sophisticated, managing the related design and print processes requires both expert knowledge and access to the latest technology. Sally Hewitt, International Marketing Director, Pitney Bowes, looks at how outsourcing print and design can help businesses deliver...


GOOGLE - AdWords Optimisation

AdWords Optimisation

AdWords Optimisation Search has always been a cost-effective channel that removes the guesswork from marketing, but the industry has seen many improvements over the last five years and advertisers who are used to search marketing might benefit from improvements and optimisation...


google closed image

Who closed Google Catalogue down?

If you never experienced the delights of Google Catalog then you missed a great resource. I have no idea when it actually went online but at a guess I would say 2002. The concept was great. You sent in your...


Tony Prescott MultiChannel Director ASDA

From 1920 to 2009 ASDA has witnessed and navigated the odd market correction, a couple of world wars and a host of technological advances. ASDA shares a platform with a handful of other retailers that can truly say they are...


Denise Cox

Email: Planning for OPT-OUTs

In the early days of email marketing, marketers considered opt-outs - aka unsubscribes - as a key measurement of the success of their mailing. Today, while opt-outs remain a metric to watch, smart marketers concentrate on performance metrics such as...


it help image

In a shrinking market, IT must reduce its price tag to stay relevant

IT spend in retail is normally between 0.9 and 1.9 percent of turnover per annum, so taking 1.6 percent as an average would mean £1.6 million for a £100 million turnover business. The problem comes when sales drop and turnover...


MultiChannel Marketing Roundtable with Royal Mail

MultiChannel Marketing Roundtable with Royal Mail

Catalogues the new black Hard copy catalogues have been the bedrock of the mail order industry. With the growth of ecommerce the debate on the needs of a physical catalogue have come to rest.  Asda, Tesco and Sainsbury’s have all launched...


Future of IT

Stop fearing the future and start driving it!

Stop fearing the future and start driving it! There is an old adage that ‘fortune favors the brave’ and never more so than at present, when, despite the temptation to regress, strategic investment in IT and ecommerce projects may help businesses...


Editors Note

MCM editor Alan Scott

Christmas is coming fast along with continues data streams and articles  as how the economy is holding up are holding down, depending on what side of till you are on.  All ecommerce systems should be primed and oiled with a barrage of channel offerings for Black Friday and Cyber Monday ( Dec 6th).  Discounting and clearance sales will be name of the game in attempted to drag out whatever is left in the pockets of Joe public before the axe drops .

There is a feeling in the air that austerity will play its hand as fear of tomorrows is keeping cash for a rainy day. Retail is going to have to work hard to bring customers in. What ever they say about the raise in the price of clothing and that we will pay more!  On paper yes! in the stock rooms no, all has to go. Get ready for the 50% off pre Christmas sales

A new retail casualty list will start to circulate as the cracks appear for those who get it wrong. We are already seeing erosion of Argos as the big players Tesco and ASDA take bigger bites out of market share. Time will tell.  With inflation still raising on the back of commodities and price increases in utilities the household budget is just about to get a whole lot tighter not forgetting VAT.

Technology still has a large say on the success and failures of business. Channel integration we all know about, getting them to work and deliver is another story. Some of the larger, UK award winning technology providers that have been around for a while are beginning to look like dinosaurs, with etailers and catalogers trapped in old technology, bond with contracts and high costs of transfers (I could tell stories to make your eyes water) With technolog cost coming down new entries can still have and will have a bite out of larger heavier players markets......and the wheel keeps turning.

 

 

RSS Feeder











MCM News Desk

  • 0
  • 1
  • 2
prev
next

Barbour By Mail Generates More Revenue Online with

News image

SLI Systems announced today that Barbour By Mail , the online retail site for one of the Queen’s favourite clothing brands, Barbour casual clothing, has improved the accuracy of its site search results with SLI’s full-service site search solution, resulting in a more than 116% increase in its conversio...

Latest | Tuesday, 7 June 2011

Read more

PlayNetwork producers of unrivalled media experien

News image

The small town campaign that is making soundwaves across the nation maurices reaches an estimated one fifth of the population of the US maurices Small Town Sound National Band Search  ...

Latest | Friday, 20 May 2011

Read more

Whistles Implements Merret

News image

Reinvented fashion brand picks Retail Assist’s supply chain solution as part of an IT infrastructure project to enable its independent statusCutting-edge fashion retailer, Whistles, has contracted with Retail Assist to help deliver an entire IT infrastructure following its purchase from Mosaic Fashions. Whistles required new systems to enable autonomy from f...

Latest | Thursday, 19 May 2011

Read more