MultiChannel Marketing Article features
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Social networks now more popular than search engines in the UK
Experian Hitwise, reveals that social networks now receive more UK Internet visits than search engines. During May, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%. May was the first ever month that social... |
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Benchmark Print and Design
As marketing communications become evermore sophisticated, managing the related design and print processes requires both expert knowledge and access to the latest technology.
Sally Hewitt, International Marketing Director, Pitney Bowes, looks at how outsourcing print and design can help businesses deliver... |
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AdWords Optimisation
AdWords Optimisation
Search has always been a cost-effective channel that removes the guesswork from marketing, but the industry has seen many improvements over the last five years and advertisers who are used to search marketing might benefit from improvements and optimisation... |
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The 10Ps of Ecommerce
In July 1995, Amazon.com shipped its first book (Douglas Hofstadter's Fluid Concepts and Creative Analogies) and online retail, as we know it, began. A mere 14 years later, Amazon's sales in the first quarter ended March 31, and net income... |
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Who closed Google Catalogue down?
If you never experienced the delights of Google Catalog then you missed a great resource. I have no idea when it actually went online but at a guess I would say 2002. The concept was great. You sent in your... |
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Tony Prescott MultiChannel Director ASDA
From 1920 to 2009 ASDA has witnessed and navigated the odd market correction, a couple of world wars and a host of technological advances. ASDA shares a platform with a handful of other retailers that can truly say they are... |
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Email: Planning for OPT-OUTs
In the early days of email marketing, marketers considered opt-outs - aka unsubscribes - as a key measurement of the success of their mailing. Today, while opt-outs remain a metric to watch, smart marketers concentrate on performance metrics such as... |
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In a shrinking market, IT must reduce its price tag to stay relevant
IT spend in retail is normally between 0.9 and 1.9 percent of turnover per annum, so taking 1.6 percent as an average would mean £1.6 million for a £100 million turnover business. The problem comes when sales drop and turnover... |
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MultiChannel Marketing Roundtable with Royal Mail
Catalogues the new black
Hard copy catalogues have been the bedrock of the mail order industry. With the growth of ecommerce the debate on the needs of a physical catalogue have come to rest. Asda, Tesco and Sainsbury’s have all launched... |
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Slaying the Dragon of Data Integration
Data fragmentation in a multi-channel environment
The relentless march of ecommerce has left in its wake a critical mass of data difficulties for multi-channel marketers. While the internet provides unparalleled access to services for customers, accelerated technological advances and the red... |
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Stop fearing the future and start driving it!
Stop fearing the future and start driving it!
There is an old adage that ‘fortune favors the brave’ and never more so than at present, when, despite the temptation to regress, strategic investment in IT and ecommerce projects may help businesses... |
