Digital Marketing - Digital Marketing

09

Jun

Social networks now more popular than search engines in the UK

Experian Hitwise, reveals that social networks now receive more UK Internet visits than search engines. During May, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%. May was the first ever month that social networks have been more popular than search engines in the UK.

Social networks received more UK Internet visits than search engines for the first time May
Facebook accounts for 55% of all social networking traffic in the


Wednesday, 09 June 2010
Votes:	0
Comments:	0
Modified:	09 Jun 2010

Tags: google, Digital Marketing, Facebook, Social Marketing

01

Dec

AdWords Optimisation

Search has always been a cost-effective channel that removes the guesswork from marketing, but the industry has seen many improvements over the last five years and advertisers who are used to search marketing might benefit from improvements and optimisation of their accounts to start the New Year with a bang.


Tuesday, 01 December 2009
Votes:	0
Comments:	0
Modified:	10 May 2010

Tags: google, AdWords Optimisation

01

Dec

Email: Planning for OPT-OUTs

In the early days of email marketing, marketers considered opt-outs - aka unsubscribes - as a key measurement of the success of their mailing. Today, while opt-outs remain a metric to watch, smart marketers concentrate on performance metrics such as identified opens, click-throughs, forward rates and conversions.


Tuesday, 01 December 2009
Votes:	1
Comments:	0
Modified:	03 Dec 2009

10

Aug

Beyond email batch and blast

According to a recent Jupiter Research study, targeted email marketing campaigns can generate nine times more revenue than broadcast mailings.

If you're sending broadcast emails - the same email to everyone - it's time to look at improving your communications to get the full ROI benefit of this communication channel.

There are methods available for marketers to craft and send targeted and relevant emails to each subscriber: .


Monday, 10 August 2009
Votes:	0
Comments:	0
Modified:	11 Aug 2009

10

Aug

Google Analytics - A Guide for Better Business

The web analytics industry has come a long way in recent years. What used to be a technical subject for tracking server performance, error pages and hits, has evolved into a dream for both webmasters and marketers. Different conversion metrics and funnel paths are now visible and can be cross-referenced with other data - such as the visitor’s geographic location or which search engine and keyword they used to arrive at a website.