Digital Marketing - Digital Marketing

01

Dec

AdWords Optimisation

Search has always been a cost-effective channel that removes the guesswork from marketing, but the industry has seen many improvements over the last five years and advertisers who are used to search marketing might benefit from improvements and optimisation of their accounts to start the New Year with a bang.


Tuesday, 01 December 2009
Votes:	0
Comments:	0
Modified:	03 Dec 2009

Tags: google, AdWords Optimisation

01

Dec

Email: Planning for OPT-OUTs

In the early days of email marketing, marketers considered opt-outs - aka unsubscribes - as a key measurement of the success of their mailing. Today, while opt-outs remain a metric to watch, smart marketers concentrate on performance metrics such as identified opens, click-throughs, forward rates and conversions.


Tuesday, 01 December 2009
Votes:	0
Comments:	0
Modified:	03 Dec 2009

10

Aug

Beyond email batch and blast

According to a recent Jupiter Research study, targeted email marketing campaigns can generate nine times more revenue than broadcast mailings.

If you're sending broadcast emails - the same email to everyone - it's time to look at improving your communications to get the full ROI benefit of this communication channel.

There are methods available for marketers to craft and send targeted and relevant emails to each subscriber: .


Monday, 10 August 2009
Votes:	0
Comments:	0
Modified:	11 Aug 2009

10

Aug

Google Analytics - A Guide for Better Business

The web analytics industry has come a long way in recent years. What used to be a technical subject for tracking server performance, error pages and hits, has evolved into a dream for both webmasters and marketers. Different conversion metrics and funnel paths are now visible and can be cross-referenced with other data - such as the visitor’s geographic location or which search engine and keyword they used to arrive at a website.


Monday, 10 August 2009
Votes:	0
Comments:	0
Modified:	11 Nov 2009

Tags: google, Google Analytics, AdWords, affiliates, marketing campaigns

10

Aug

Affiliation - Facts and figures

According to E-consultancy affiliate marketing is growing at 45 per cent year-on-year. Kevin Cornils CEO of buy.at asked E-consultancy to investigate this further and commissioned them to undertake a comprehensive survey of attitudes and usage of affiliate marketing. E-consultancy surveyed advertisers across all vertical markets, and agencies, producing the most comprehensive research into affiliate marketing to date. As pay-for-performance marketing continues to grow, it is