Digital Marketing - Digital Marketing

10
Aug

Affiliation - Facts and figures
According to E-consultancy affiliate marketing is growing at 45 per cent year-on-year.  Kevin Cornils CEO of buy.at asked E-consultancy to investigate this further and commissioned them to undertake a comprehensive survey of attitudes and usage of affiliate marketing.  E-consultancy surveyed advertisers across all vertical markets, and agencies,  producing the most comprehensive research into affiliate marketing to date.  As pay-for-performance marketing continues to grow, it is
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Monday, 10 August 2009
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Modified: 10 Aug 2009
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10
Aug

Frisco Chau, Managing Partner of MassMedia Studios
Frisco Chau, Managing Partner of MassMedia Studios, argues that marketers must work to keep up with the latest digital media trends for true campaign effectiveness

Marketing communications has undergone a massive makeover in recent years with the rising popularity of digital media. Although the average person today consumes more than 70 hours of media per week, only a quarter of that total is accessed via the traditional media channel – free-to-air television (Source: IDC, June).
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Monday, 10 August 2009
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Modified: 10 Aug 2009
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MCM News Desk

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