Fresh Media Group rebrands to FMG
Written by Alan Scott    Thursday, 24 September 2009 15:10    PDF Print E-mail
MCM Channel News

Fresh Media Group announces Group-wide restructuring and rebrand

London-based media services group restructures to form one-stop creative and production agency working across print, digital and video media www.wearefmg.com

 Fresh Media Group rebrands to FMG
Fresh Media Group, the London-based media services group, becomes simply, ‘FMG,’ a creative and production agency working across print, digital and video media.

The result of meticulous strategic planning, the restructuring and rebranding sees Group companies Fresh Vision, Colour Systems, and BigKid combine to form a single agency perfectly positioned to address the cross-media challenges faced by today’s publishers.

“Having been providing our wide range of cross-media products and services for some years now, our new identity enables us to easily convey the full extent of our services to new and existing publishing clients,” explains Simon Berg, CEO.

“Fresh Vision clients have been asking us for more. Our catalogue pedigree and expertise for has proved vital in establishing efficient digital and video services for retailers,” concludes Berg.

An extensive refurbishment of FMG’s London headquarters building accompanies the restructuring, which includes the completion of three purpose-built photographic studios and four video editing suites, making FMG one of the few agencies to operate using its own, wholly-owned resources.

With clients such as Harrods, Thorntons, Sears, Thomas Cook and The White Company taking full advantage of FMG’s cross-media services, FMG is the perfectly placed to help publishers negotiate the challenging multimedia landscape.

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