Marks & Spencer moves into m-commerce
Written by MCM News Desk    Thursday, 13 May 2010 07:41    PDF Print E-mail

Marks and Spencer has launched a web site designed specifically for mobile phone users, where shoppers can search, browse and buy products directly from their mobile handsets. The site, m.marksandspencer.com, offers 24,000 products for sale including, home & furniture, clothing, TVs, iPods and gifts. The mobile site is synchronised with the main Marks & Spencer web site, allowing customers to log onto existing accounts from either a mobile or PC.
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M&S Direct director Dave Hughes said: “This is a major step forward in mobile retailing. Mobile optimised shopping sites have been done before by specialist retailers, but M&S entering the market with 21 million customers, one of the UK’s most recognised brands and a well-known range of products changes the mobile retail landscape.”

He added: “Hundreds of thousands of customers are already shopping with us on their mobile phones and market data is telling us that this will soon be millions. The new site allows these customers to browse and buy from their mobile device without the frustrations that come with trying to do the same on a traditional website. We expect customers to buy a wide range of products on their mobile, from suits and dresses right through to technology and can see gifting-on-the-go, flowers and hampers for example, becoming extremely popular.”

 
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