Barclaycard unveils new website for music fans

barclaycardunwind.com offers customers exclusive access to gigs and tickets

Barclaycard, a leading payment provider in the UK, has launched a new customer website to support its sponsorship with music partners Live Nation, Mercury Prize and Global Radio. From today, barclaycardunwind.com will offer registered Barclaycard customers access to reserved tickets, one-off exclusive gigs, VIP treatment and competitions to win tickets and music collateral.

The website forms part of Barclaycard’s strategic move into music sponsorship and is designed to give Barclaycard customers a truly exclusive music experience. The name, Barclaycard Unwind, reflects the easy to use nature of the site and the sense of ‘unwinding’ that people often look for when listening to music.

Dan Mathieson, Senior Sponsorship & Promotions Manager said: “The launch of barclaycardunwind.com means that customers will be able to experience great offers brought to them by our music partnerships with Live Nation, Mercury Music Prize and Global Radio. Through these partnerships we are able to provide customers with fantastic ticket offers, prizes, VIP experiences and exclusive access to music tracks before the general public. There is bound to be something for everyone on the site and more offers will be added all the time.”

The new website will be promoted to customers on barclaycard.co.uk, through customer emails, statement inserts and an above the line print and online advertising campaign.

By simply registering on the site, customers will gain access to exclusive ticket reserves for gigs including Kasabian, Pet Shop Boys, Biffy Clyro, Bowling For Soup and Depeche Mode, and access to exclusive sessions through Barclaycard’s partnerships with Mercury and Global Radio. More information on customer offers can be found at barclaycardunwind.com