|
The Page & Moy Travel Group is a holiday provider operating across three brands: Travelsphere, Page & Moy and Just You. It offers a diverse range of holidays in over 80 countries around the world.
smartFOCUS, a leading supplier of multi-channel marketing solutions, is working with The Page & Moy Travel Group to improve campaign management capabilities through the creation of a new marketing database that provides innovative campaign management capabilities. The smartFOCUS solution replaces the group’s existing SQL database and legacy SAS marketing applications.
In addition to providing new database and marketing software, smartFOCUS’ support and expertise will ensure improved database maintenance that will drive cost reduction, increase response rates and accelerate return on investment.
"Page and Moy Travel Group selected smartFOCUS to transform business performance and conduct integrated multi-channel marketing"
Nathan Philpot, Group Sales and Marketing Director for Page & Moy Travel Group said: “We needed a sophisticated turnkey solution that could offer us features and flexibility while lowering the total cost of ownership. smartFOCUS ticked all of those boxes and more, with a dedicated client services team that understands our project drivers, best practices and the need for tangible results to move our business forward. The combination of the smartFOCUS offering and its client services means we don’t need to use expensive consultants anymore – our marketing and database teams will be self-sufficient.”
Philpot continued: “We needed a clean break from our complex legacy system and its ongoing time and financial costs. Now smartFOCUS will free our time and expertise and allow us to reap all the benefits of a truly multi-channel business, including increased customer insight across all channels, higher response rates and the ability to fine-tune and maximise the impact of all our campaigns. It will also allow our marketing database team to focus on customer insight and to use its expertise on analytics and enhancing our campaigns, not wrestling with unwieldy data tables.”
Chris Underhill, CEO of smartFOCUS, said: “We’re seeing a huge demand in the market from companies just like the Page & Moy Travel Group that are looking for software which enables internal departments to deliver and drive business forward, while eliminating the time and costs of external consultants or resources. This is what smartFOCUS delivers. Our investment in R&D has developed a practical solution that puts power back in the hands of marketers, while our interpretation of client support has produced a dedicated team which works to ensure clients are using our software to gain maximum return on their campaigns.”
Underhill concluded: “As a leader in its field operating across three brands, the Page & Moy Travel Group understands that there are two sides to customer data management. Not only is it important to have accurate and segmented customer information, it’s also essential to access and use that data on a day-to-day level. We’re proud to bring these pieces of the jigsaw together for the group and help drive its business forward.”
About The Page & Moy Travel Group
Page & Moy Travel Group incorporating Travelsphere, Page & Moy and Just You is one of the UK's largest providers of guided holidays worldwide. Page & Moy Travel Group plans, operates, and sells escorted holidays in the United Kingdom and internationally.
The company offers guided tours, ocean cruises, short breaks, river cruise covering destinations to Europe, America & Canada, Australia, New Zealand, Central and South America, Africa, China and Asia, and the Middle East. It also provides holidays for groups and single travellers.
About smartFOCUS:
A leading international provider of multi-channel marketing software and services, smartFOCUS and its Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.
More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, Centre Parcs, EasyJet, EMI, Equifax, Eurocamp, Harrods, Landal Green Park, Lastminute.com, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.
smartFOCUS provides e-mail and digital marketing with smartMARKETER eChannel, a fully on-demand digital marketing solution that serves each of its customers with e-mail, mobile, social network, landing page, microsite and RSS channel communications.
In the newsmedia industry, smartFOCUS Astech offers marketing expertise and Intelligent Marketing solutions that serve more than 150 newsmedia companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.
smartFOCUS is headquartered in Bristol, U.K., with operations in the U.S., Europe and Asia Pacific. For more information, visit www.smartFOCUS.com.
|
