“We have definitely seen a return on our investment with Eurostop’s solution,” said Richard Lancelot at Weird Fish. “Through improved stock management we have better control of the business. With the right information we can see which lines are selling through which partners and stores and react much faster to customer demand.”
Lifestyle and leisure clothing retailer demonstrates recession proof business as it adds new stores and concessions to portfolio using Eurostop solutions
“We have been able to refine everything and look at how we might improve and expand. It helps us to identify profitable lines and keep a close eye on profit margins. The success we have had has resulted in us being able to expand further - we are planning to open one more store this year and increase the number of concessions throughout the UK.”
Weird Fish replenishes its own stores weekly, while stock in the partner stores is refreshed on a more seasonal basis. Using Eurostop’s solution e-rmis, the head office staff, manage the replenishment processes in just one day a week, which previously took three days. Sales data is collected at each outlet using Eurostop’s e‑pos and is analysed with the e‑cubes data mining tool, enabling the team to ensure that the right stock is kept at the different outlets to maximise sales.
Weird Fish plans to develop its customer loyalty activity by collecting more details at point of sale to enable it build up customer profiles and purchasing habits. This will enable the retailer to increase marketing by tailoring promotions and special offers.
Jon Goodwin, Financial Controller at Weird Fish said, “We were looking for a technology partner with whom we could build a strong relationship to build our business and continue to work with over the long term. Eurostop was a good match for Weird Fish – the team understands the business that we are in and has helped us to develop our systems to support our operations both in the early days and as we expand.”
Phillip Moylan, Sales and Marketing Manager at Eurostop Ltd said; “Successful retailers are those that can offer customers a wide choice, yet be able to keep tight controls on stock management by identifying profitable lines and minimising wastage. Eurostop systems have been designed to provide the latest sales information to those that need it, to help them react to customer demand and increase sales opportunities. We work with customers like Weird Fish to help them use our technology to support their retail operations.”
About Weird Fish
Weird Fish was founded in Cornwall in 1981 to distribute water-sports products throughout the UK. In 1986 the company changed its emphasis to concentrate on leisure clothing, still aimed at water-sports customers.
In 1993 the brand Weird Fish was launched. Since then the brand has grown steadily and is widely accepted by outdoor leisure enthusiasts. In 2005 the first Weird Fish standalone store was opened in Bath. Following a management buyout, the company has continued to grow and now has five shops and seven partner franchises.
Weird Fish supplies concessions in over 450 independent lifestyle and leisure stores throughout the UK, including Blacks and more recently Wyevale Garden Centres.
For more information, please visit: www.weirdfish.co.uk
About Eurostop
Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.
Eurostop’s flagship products consist of:
e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
e-commerce: Custom e‑commerce solutions for Independent retailers that provides a hosted and fully integrated service.
e-data: The collection of tenants’ data from Shopping Malls for multi-purpose use.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity.
e-pos manager: Integrating Eurostop’s solutions with other management and business systems, and all major ERP systems.
All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.
As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.
Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.
High profile customers include: Ann Summers, Ben Sherman, Cult Clothing, Daks, Firetrap, Full Circle, Ghost, Joseph, Joy, Long Tall Sally, Matches, Oliver Sweeney, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Punkyfish, Sonneti, Speedo, Trespass and many more.
For more information visit: www.eurostop.co.uk
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