case study

Taking CRM to a Higher Power through Interactive Relationship Marketing

Written by ClickSquared    Tuesday, 02 March 2010 00:00    PDF Print E-mail



Taking CRM to a Higher Power through Interactive Relationship Marketing
Taking CRM to a Higher Power through Interactive Relationship Marketing
In an era of fragmenting media choices and heightened expectations for timeliness and relevance, customers are increasingly assuming control of their relationships with marketers. This is rewriting the rules for how companies engage with buyers, creating challenges and opportunities for forward-thinking organisations.
Read more... Last Updated ( Monday, 22 March 2010 16:20 )
 


MCM News Desk

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