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In an era of fragmenting media choices and heightened expectations for timeliness and relevance, customers are increasingly assuming control of their relationships with marketers. This is rewriting the rules for how companies engage with buyers, creating challenges and opportunities for forward-thinking organisations. |
ClickSquared, the pioneering innovator in interactive relationship marketing, can help you respond. We offer industry-specific solutions, an end-to-end online marketing system, and proven experience to help you develop strategies, and design and execute programs that build, sustain, and extend customer relationships.
Whether it’s an acquisition, cross-selling, renewal, welcome back, or complete life cycle solution ClickSquared can design and execute triggered communications driven by a single-source database platform using multiple channels at each step in the customer experience. Now you can seamlessly combine direct mail with email, SMS, desktop widgets, web pages and micro sites, and more – all in unified and intelligent campaigns that engage, captivate, and motivate your target audiences.
INDUSTRY SPECIFIC SOLUTIONS
Travel & Hospitality: Some of the world’s leading brands in the hotel, resort, casino, transportation, and entertainment industries rely on ClickSquared for proven relationship marketing solutions. These solutions optimise the guest life-cycle and each experience, such as an individual trip, along the life-cycle path. Consolidating multiple data sources including online databases, property management systems (PMSs), travel agent data, call centre and reservation systems enables organisations to build a 360 degree view of each customer for targeted and relevant communications and full ROI accountability.
E-Business: From strategies for engaging online customers to tactics and targeting for online conversion, ClickSquared offers complete solutions for synchronised email, web personalisation, and Web 2.0 solutions that are scalable - growing as your business grows. As a top rated full-service and self-service email solution, ClickSquared supports comprehensive email, web and offline relationships with a single marketing database that links marketing campaign engagement with transaction systems for comprehensive and accountable relationship marketing.
Financial Services: Financial services firms’ customers – retail and commercial alike - are extremely demanding. Building trust through high integrity, choreographed communications is a must. ClickSquared has developed specific solutions ranging from on-boarding to cross-selling that are architected to leverage existing brand assets and careful marketing personalisation to build and expand customer relationships.
Telecommunications: ClickSquared helps Telecom companies make their direct mail and email more relevant and timely, increasing response rates on customer acquisition programs, as well as cross-sell/up-sell programs to help increase ARPU. ClickSquared also helps telecom companies implement life-cycle based marketing programs to enable proactive and trigger based communications that are tied to transactional and behaviour based events.
Fast Moving Consumer Goods: FMCG firms compete for market share and consumer loyalty in highly competitive markets through powerful channel customers. Our solutions leverage consumer data to create direct, timely, relevant, and personalized communications across the lifecycle at each point in the brand adoption process.
case study: Global Hyatt Corporation 
One of the world’s premier hotel companies, offers today’s travelers more than 730 hotels and resorts (more than 140,000 rooms) in more than 45 countries. The company’s affiliates own, operate, manage and franchise Hyattbranded hotels and resorts under Park Hyatt™, Grand Hyatt™, Hyatt Regency™, Hyatt Resorts™, Hyatt®, Hyatt Place™ and Hyatt Summerfield Suites® brands, as well as the company’s newest global luxury brand, Andaz™, which recently opened its first property in London.
CHALLENGE
To increase the relevancy and timeliness of their marketing programs, Hyatt’s corporate marketing team wanted to empower local properties to do more direct marketing with centralized oversight to ensure messaging and brand consistency. They needed a fullservice provider that would allow them to create marketing programs to quickly and effectively fill individual property rooms.
SOLUTION
ClickSquared created a web site where Hyatt’s local properties can access pre-approved templates. All property managers have access to the site and can create marketing programs specific to their location and regional needs. With 24 / 7 access to the site, it allows them to:
- Target their own restricted audiences
- Leverage Templates
- Use existing content and images
- Schedule when the message gets sent
- Dynamically render and proof the message
- Request execution campaign approval
Hyatt Corporate gives approval in one simple easy step which ultimately increases the timeliness of the campaign
RESULTS
Corporate approval time has decreased dramatically Each property has the flexibility to create campaigns tailored to their regions Time to market for campaigns has dramatically reduced.
case study: Sovereign 
Sovereign is the 19th largest banking institution in the United States with principal markets in the Northeast United States, Sovereign Bank has 750 community banking offices, over 2,300 ATMs and approximately 12,000 team members.
CHALLENGE
Sovereign was looking for an email marketing solution that would enable it to communicate effectively with new online customers and increase enrollment rates for its online BillPay. BillPay provides customers with the convenience of paying bills online through a customer’s bank account direct to the vendor. Many of Sovereign’s customers were participating in online banking activities such as reviewing balances, making transfers, etc. but it needed a way to transition them from casual online banking users to more active customers using BillPay. While Sovereign received data feeds of its customers who signed-up for online banking regularly, its existing manual process of targeting and communicating an appropriate message was time consuming, resulting in missed opportunities to capture customers at the right time.
SOLUTION
ClickSquared worked with Sovereign and CheckFree (Sovereign’s BillPay application provider) to:
- Develop a highly-automated email communications program that triggered specific marketing messages based on a customer’s actions (or inactions) over a period of time.
- Create a choreographed stream of communications to ensure customers who hadn’t activated BillPay were gently reminded of the benefits most relevant to them
- Customize four different customer communications. emails triggered by specific actions or in actions of each BillPay consumer enabling them to speak directly to each consumer based on their specific needs.
RESULTS
- BillPay activation rates grew by 7%
- Per customer transaction rates increased
- BillPay transactions increased by number of payments and dollar amounts per subscriber
To contact us:
emai:
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call: 01642 808888
visit: clicksquared.uk.com
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