From 1920 to 2009 ASDA has witnessed and navigated the odd market correction, a couple of world wars and a host of technological advances. ASDA shares a platform with a handful of other retailers that can truly say they are not just leaders but innovators.

Earlier in the year  I managed to catch up with Tony Prescott the then MultiChannel Director for ASDA  but as we publish he now wares the badge of Director of  New Business and Development. Tony carries the ASDA flag high as one

Toys for theBoys

Alison Lancaster talks to MCM on leading their core brand into 21st century

The John Lewis Partnership is a company which stands out from the crowd both because of its longevity and because of its remarkable adherence to the values of one of its founders. I talked to Alison Lancaster, Head of Marketing and Catalogues at John Lewis Direct about how the company has managed to carry the John Lewis core brand values into the 21st Century. (This interview was in 2007 Alison has sice moved

Seeing Beyond the Light

What is so serious about Serious Readers? From Nuclear submarines to outer space not to mention over 100,000 people view their world under Serious Readers Lighting. Alex Pratt of Serious Readers talks aloud on their journey, reflecting and sharing with us the ups and downs of keeping a business going and growing..

Keeping Your Shirt

Small can be big and where there is a rule there is an exception! With world wide sales exceeding $175 million The Savile Row Company are proving to be both.Their philosophy of delivering luxury clothes at affordable prices is paying off as they meet the needs of an ever changing economy. Diane Canady ecommerce director for The Savile Row Company offers words of wisdom on how not to lose your shirt.