ROUNDTABLE - MCM Roundtable

01
Dec

MultiChannel Marketing Roundtable with Royal Mail

Catalogues the new black

Hard copy catalogues have been the bedrock of the mail order industry. With the growth of ecommerce the debate on the needs of a physical catalogue have come to rest.  Asda, Tesco and Sainsbury’s have all launched new catalogues while purepaly awakes to the opportunity of a new channel.

MultiChannel Marketing and Royal Mail invited some of the best minds within the mail order industry to share their views and experience.

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Tuesday, 01 December 2009
Votes: 2
Comments: 1
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