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12
Aug

The John Lewis Interview


John Lewis interview with Mulitichannel Marketing

Alison Lancaster talks to MCM on leading their core brand into 21st century

The John Lewis Partnership is a company which stands out from the crowd both because of its longevity and because of its remarkable adherence to the values of one of its founders. I talked to Alison Lancaster, Head of Marketing and Catalogues at John Lewis Direct about how the company has managed to carry the John Lewis core brand values into the 21st Century. (This interview was in 2007 Alison has sice moved

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Wednesday, 12 August 2009
Votes: 1
Comments: 0
Modified: 02 Nov 2009
Tags: Head of Marketing, Interview, Home Shopping
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