Articles With Tag MultiChannel Retail

11
Aug

MultiChannel Retail

Presenting A United Front

Increasing consumer sophistication has led to a corresponding increased demand for improved service. Buyers want a single face from the retailer: one brand, one product offering and preferably one point of contact. In effect, a unified shopping experience.

Customers should be able to order online and pick up in - or return to - store; call one phone number or email one address for an answer to any query; and know that, whichever channel they use to make

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Tuesday, 11 August 2009
Votes: 1
Comments: 0
Modified: 11 Aug 2009
Tags: MultiChannel Retail
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